Content Creation & Creator Economy Law

Roesler Law advises creators, platforms, brands, and agencies at the center of the modern content economy. The firm brings a deal-first, operator-informed perspective shaped by deep, real-world experience structuring and negotiating creator agreements at scale.

The practice is led by Joey Roesler, who founded and built a leading talent agency and has personally negotiated and redlined thousands of influencer, endorsement, and UGC agreements. That experience translates into an intuitive understanding of how creator deals actually function—where risk hides, where leverage exists, and which terms matter in practice versus theory.

Roesler Law routinely advises on influencer and ambassador agreements, brand partnerships, platform terms, content ownership and usage rights, exclusivity, whitelisting and paid media, revenue participation, and long-term brand building. The firm balances speed and protection, helping clients move decisively while preserving flexibility and value in a rapidly evolving marketplace.