Intellectual Property Licensing & Brand Exploitation

Roesler Law is at the forefront of intellectual property licensing and brand exploitation, advising rights holders, estates, and corporate partners on transforming legacy identities into enduring global brands. The firm’s approach is grounded in decades of experience structuring high-value licensing programs that balance brand integrity with commercial scale.

The practice is rooted in the work of Mark Roesler, who pioneered the modern business of representing deceased celebrities and iconic personalities. Under his leadership, the agency has generated more than $1 billion in licensing transactions—establishing market-defining frameworks that convert name, likeness, voice, and legacy into long-term, defensible brand assets.

Roesler Law routinely advises on global licensing programs, brand extensions, merchandising, endorsements, joint ventures, and strategic partnerships across entertainment, consumer products, technology, and emerging media. The firm brings a disciplined, commercial mindset to every engagement—protecting legacy, controlling usage, and maximizing value across markets and platforms.